JW Marriott Opens Its First Luxury Hotel in the Algarve: A Game Changer for the Region
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JW Marriott Opens Its First Luxury Hotel in the Algarve: A Game Changer for the Region

Tourism
jwmarriott
algarve
luxurytravel
hospitality
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Summary:

  • JW Marriott is entering the Algarve market with its first hotel in Portugal.

  • The JW Marriott Algarve Palmares Hotel & Spa will feature 172 luxury rooms and suites.

  • The hotel is situated between Lagos bay and the Alvor estuary, with views of the Atlantic Ocean.

  • The project also includes 133 branded residences, totaling 305 units managed by Marriott.

  • CEO Francisco Sottomayor calls this a new reference of luxury for the Algarve.

A New Era of Luxury in the Algarve

The luxury hotel brand JW Marriott is making its debut in the Algarve through the Norfin group. The JW Marriott Algarve Palmares Hotel & Spa, located in Lagos, began construction in February of this year and will be developed within the Palmares Ocean Living & Golf resort.

This stunning five-star hotel will feature 172 rooms and suites, nestled between the picturesque Lagos bay and the Alvor estuary, with the Atlantic Ocean as a backdrop.

In addition to the hotel, the project will include 133 branded residences, bringing the total to 305 units managed by the luxurious Marriott brand.

This is the first JW Marriott hotel in Portugal, and Francisco Sottomayor, CEO of Norfin, describes this arrival as a pivotal moment that will elevate the Palmares resort, establishing a new benchmark for luxury in the Algarve.

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