Summary:
ACP files a precautionary legal measure against Lisbon City Hall.
Targeting JC Decaux and MOP for their large-format digital billboards.
Concerns over the impact on the urban landscape and public safety.
Legal Challenge Against Digital Advertising in Lisbon
The Automobile Club of Portugal (ACP) has initiated a precautionary legal measure against the Lisbon City Hall and advertising companies JC Decaux and MOP - Multimedia Outdoors Portugal. This action comes in response to the approval and installation of large-format digital advertising panels throughout the city.
The ACP argues that these installations could have significant implications for the urban landscape and public safety, prompting their decision to seek intervention from the Administrative Court of Lisbon.
This legal move highlights the ongoing debate around the appropriateness of large-scale digital advertising in urban environments, and raises questions about the balance between commercial interests and public space management.
Stay tuned for further updates on this developing story.
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