Summary:
Over 3.5 million residents in Portugal listen to internet radio
41% of the target population engaged with internet radio
This is the highest percentage since the study began
Marktest's Bareme Radio study reveals these insights
Significant shift in media consumption patterns in Portugal
Internet Radio Listening Reaches New Heights in Portugal
Internet radio listening in mainland Portugal has achieved a remarkable milestone, according to Marktest's Bareme Radio study. In the first half of 2024, over 3.5 million residents aged 15 and older tuned into internet radio, which accounts for 41% of the target population. This figure represents the highest percentage recorded since the study's inception.
The growing popularity of internet radio highlights a significant shift in how the Portuguese engage with media, showcasing a vibrant landscape for audio content consumption.
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