Portugal's Internet Radio Soars: Over 3.5 Million Tune In!
Telecompaper En1 month ago
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Portugal's Internet Radio Soars: Over 3.5 Million Tune In!

Entertainment
internetradio
portugal
marktest
mediaconsumption
2024
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Summary:

  • Over 3.5 million residents in Portugal listen to internet radio

  • 41% of the target population engaged with internet radio

  • This is the highest percentage since the study began

  • Marktest's Bareme Radio study reveals these insights

  • Significant shift in media consumption patterns in Portugal

Internet Radio Listening Reaches New Heights in Portugal

Internet radio listening in mainland Portugal has achieved a remarkable milestone, according to Marktest's Bareme Radio study. In the first half of 2024, over 3.5 million residents aged 15 and older tuned into internet radio, which accounts for 41% of the target population. This figure represents the highest percentage recorded since the study's inception.

The growing popularity of internet radio highlights a significant shift in how the Portuguese engage with media, showcasing a vibrant landscape for audio content consumption.

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