Summary:
Primor has been present in Portugal since December 2019, with a growing number of stores.
New store opening in 2025 at 235 Rua Augusta in Lisbon, with a “soon” opening notice.
Features popular brands like Lancôme, Shiseido, and Estée Lauder, alongside affordable options.
Known for regular promotions and discounts, including “buy three for the price of two.”
Currently operates seven stores in Portugal and over 180 in Spain and Andorra.
Primor's Growing Presence in Portugal
Since December 2019, Primor has been gaining fans in Portugal. The first store opened in the UBBO shopping center, followed by locations in GuimarĂŁes, PortimĂŁo, Cascais, Braga, and Madeira. The brand maintains a tradition of launching at least one new store each year.
New Store in Lisbon
In 2025, Primor is set to open another store in the heart of Lisbon, specifically at 235 Rua Augusta. While an official opening date hasn't been announced, a notice on the storefront suggests that it will happen “soon.”
Affordable Beauty Products
The new store will feature popular brands such as Lancôme, Shiseido, Estée Lauder, Yves Saint Laurent, and Guerlain, alongside more affordable options. One of Primor's main advantages is its constant promotions, which include direct discounts and campaigns like “buy three for the price of two.”
Primor's Expansion and Offerings
Currently, Primor operates seven stores in Portugal and over 180 locations across Spain, Portugal, and Andorra. The brand is renowned for its commitment to quality products at low prices. The new Lisbon store will include dedicated areas for men's grooming, Korean cosmetics, and various natural options.
Founded in 1953, Primor is recognized for offering lower prices without compromising product quality. Their website features a “Flash Promotions” section, showcasing a wide range of perfumes and cosmetics with discounts of up to 50%.
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