Summary:
Portuguese singer Carolina Deslandes is the new face of Montepio Associação Mutualista's savings campaign.
The campaign focuses on securing a safe and secure future for children and young people under 18.
Deslandes will share her personal experiences with the institution, emphasizing the importance of saving and protection solutions for her children.
The campaign message "Don't skimp on affection, save on your finances" will be amplified across digital platforms, social media, and radio.
Carolina Deslandes Joins Forces with Montepio for Youth Savings Campaign
Portuguese singer Carolina Deslandes is the new face and voice of Montepio Associação Mutualista's latest campaign, focusing on savings, protection, and the future of children and young people under 18.
Throughout the next few months, Deslandes will share her personal experiences with the institution, highlighting the importance of saving and protection solutions for her children. The campaign aims to emphasize the benefits of securing a safe and secure future for young generations.
Rita Pinho Branco, Director of Communication, Marketing, and Digital at Montepio Associação Mutualista, stated in a press release: "Carolina Deslandes is an influential artist, a mother, and a woman with an active voice. We believe she is the perfect representative for what we aim to communicate: that it is possible to prepare well and safely for the future of young people."
The campaign, developed by VML and Wavemaker, features the message "Don't skimp on affection, save on your finances" and will be amplified until September 30th across digital platforms, social media, and radio.
This collaboration seeks to engage parents and guardians in planning for their children's future, emphasizing the value of saving and responsible financial planning.
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