TUMI Celebrates 50 Years with a Stunning Video Shot in Lisbon

TUMI's Golden Anniversary

TUMI, the leading international brand in travel accessories and lifestyle, is celebrating its 50th anniversary with the campaign "Made For You Since 1975." This special occasion features a video filmed in Lisbon by renowned photographer Christopher Anderson and directed by Nim Kyong Ran. The campaign delves into the relationship between consumers and the brand's iconic products, showcasing collections that have shaped TUMI's identity over the years.

Honoring Timeless Collections

Victor Sanz, TUMI's Creative Director, expressed, "For our golden anniversary, we wanted to pay tribute to the collections that reflect the essence of TUMI, specifically designed to enhance our consumers' travel experiences." He emphasized that this milestone reinforces the brand's core values: longevity, functionality, and timeless beauty, assuring that TUMI will continue to evolve and innovate.

Featured Products

The campaign highlights iconic products such as the 56cm International Cabin Case from the Alpha collection, known for its innovative organization and practicality for frequent travelers, and the Celina Women's Backpack from the Voyageur collection, which combines elegance and functionality, making it perfect for both daily use and travel.

A Legacy of Premium Products

Over the past 50 years, TUMI has built a reputation for creating premium products that enhance the travel experience for its customers. With more than 300 stores in major cities worldwide, the brand is continuously expanding its presence and strengthening its community of travelers and creators.

Commitment to Innovation

Andrew Dawson, TUMI's President, highlighted the company's commitment to innovation: "For 50 years, we have focused on our consumers, creating products that make a difference and elevate their travel experience. Whether it's a city getaway or a world tour, our goal is to refine every journey." He also noted the team's passion for the continuous development of the brand, stating, "This milestone celebrates our achievements but also paves the way for TUMI's ongoing evolution in the next 50 years and beyond."

Ongoing Celebrations

Throughout the year, TUMI will continue to celebrate its 50th anniversary with the launch of new products and campaigns, featuring special appearances by Global Ambassadors and friends of TUMI.