Urgent Call to Save the Iconic Cervejaria Solmar Sign from Destruction

A Cultural Landmark at Risk

The Cervejaria Solmar, a public interest monument since 2019, has been abandoned for years. Recent notable activity at the site included the removal of a tile panel by José Pinto for conservation. Inside, dust and debris have taken over what was once a vibrant hall, showcasing the 1950s architecture of Luís Bevilacqua, Francisco Botelho, and Luís Curado.

The Decline of a Historic Sign

The most visible sign of decline is the deteriorating sign that once attracted many visitors during the 60s, 70s, and 80s. Rita Múrias, project leader of Letreiro Galeria, shared that they have received numerous messages via Instagram urging the preservation of the sign located at the building's corner.

"This large sign is constantly damaged by trucks that travel between Solmar and the Coliseum," she noted, highlighting the broken glass and increasing damage to the sign.

Image Credit: DR/Letreiro Galeria

Community Efforts for Preservation

Collectors have reached out to the Lisbon City Hall and Arroios Parish Council looking for solutions to preserve the sign. However, the City Hall stated that only the owner can take any initiative.

Letreiro Galeria proposes a three-step plan: 1) Obtain authorization to remove the sign from the facade; 2) Restore the sign with community support; 3) Store or exhibit the sign until it can potentially be reinstalled, pending the owner's agreement.

Despite rumors about the Solmar reopening since 2017, the establishment has remained closed, leaving its future uncertain.