PortoBay Announces New Hotel in Algarve Following Record €129M Revenue in 2024

PortoBay's Ambitious Expansion

PortoBay has reported impressive revenues of €129 million from its 17 units in 2024, marking an 11% increase compared to the previous year. The company is now set to open its second hotel in the Algarve by July 2025.

In addition to this, construction has already begun on the PortoBay Old Town in Funchal, Madeira.

Highlights from the BTL 2025

The recent edition of Publituris features an interview with José Santos, president of the Regional Tourism Entity of Alentejo and Ribatejo, who discussed strategies to attract more national and international tourists. Santos emphasized the importance of wine tourism as a key attraction for the regions, which had their best tourist year ever in 2024.

Leiria is highlighted as the Guest Municipality at the BTL – Better Tourism Lisbon Travel Market 2025, showcasing its rich cultural heritage including the Leiria Castle and beautiful beaches, making it a perfect blend of tradition and modernity.

Cuba, as the International Guest at the BTL, saw an increase in Portuguese visitors in 2024, ranking 11th among the top 20 markets. Niurka Pérez Denis, Cuba’s Tourism Counselor, discussed efforts to promote this strategic market.

Awards and Recognitions

The Portugal Trade Awards 2025 recognized 15 winners from 89 nominees at the event.

TUI Group has integrated operations in Spain, Portugal, and Latin America under Andrea Pfeiffer, enhancing dynamic bookings and aligning with their digital transformation strategy.

Tour10 has evolved beyond a 'bed bank', now offering around 500,000 hotels and various experiences to enhance customer value, significantly contributing to their revenue in Portugal.

Eduarda Neves, CEO of Portugal Travel Team, was elected president of Euromic, discussing the challenges and goals for the organization.

Uganda’s tourism potential is highlighted with efforts to increase Portuguese visitors, as described by Lilly Ajarova, Uganda’s Tourism Director.

Future Prospects

Delta Air Lines plans to increase its capacity at Lisbon's Portela Airport by 30% without adding new flights, prompting discussions on the airport's congestion.

Timeless, a luxury transport service, has evolved since its launch in 2019, now focusing on leisure and corporate mobility services and discussing future challenges.

The Check-in + Pulse Report provides insights into the performance and expectations of the hospitality sector in Portugal, alongside expert opinions on tourism's value and sustainability challenges.

For more detailed insights, read the full edition here.