Summary:
Primor is opening three new stores in Lisbon.
Locations include Rua Augusta and Rua Garrett.
No official opening date yet, but expected soon.
Offers brands like Lancôme, Estée Lauder, and Guerlain.
Known for promotions such as discounts and special offers.
Primor Expands in Lisbon
The Spanish retailer Primor is set to strengthen its presence in the Portuguese capital by opening three new stores. These locations, already marked with signage, will be situated at:
- Rua Augusta
- Diana Park (facing the Amoreiras Shopping Center)
- Rua Garrett in Chiado, occupying the former space of Massimo Dutti.
While there is no official opening date yet, local announcements indicate that these stores will be launching “soon.”
Diverse Brand Offerings
Primor offers a wide range of brands including Lancôme, Shiseido, Estée Lauder, Yves Saint Laurent, and Guerlain. The store is well-known for its variety and affordable options. A significant advantage of shopping at Primor is the frequency of their promotions, which include direct discounts and enticing offers like “buy three for the price of two.”
A Brief History of Primor
Founded in 1953, Primor made its debut in Portugal in December 2019 with its first store at the UBBO Shopping Center in Amadora. With the upcoming openings in Lisbon, Primor will now operate 16 stores across the country, located in:
- Algarve (3)
- Braga (2)
- Coimbra (2)
- Lisbon (4)
- Madeira (1)
- Porto (2)
- SetĂşbal (1)
- Viana do Castelo (1)
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