Opticenter Expands Its Reach in Algarve with New Store Opening in Portimão

Opticenter Strengthens Its Presence in Algarve

Portimão, March 22, 2025 – Opticenter, one of Portugal's largest optical chains, has opened its 42nd store in the Portimão Retail Center. This marks their third location in the Algarve region, aligning with their growth strategy and commitment to customer proximity.

The new store boasts a spacious 300 m² area, offering a wide range of specialized services including optometry, contactology, and tonometry, ensuring a comprehensive and personalized service. The team consists of eight highly qualified professionals, ready to assist customers in selecting visual solutions tailored to their needs.

The inauguration was graced by the presence of the group’s CEO, Miguel Caires, and the Operations Director, Luís Carvalho, along with the popular presenter and Opticenter Ambassador, João Baião. To celebrate this milestone, the brand hosted an exclusive promotional event, giving away free glasses to the first 100 customers, which attracted over 150 people, showcasing the brand's significant impact in the region.

In line with its commitment to making vision accessible for everyone, Opticenter reinforces its value proposition with highly competitive campaigns, including frames and lenses at affordable prices. Customers can purchase single-vision glasses starting at €59 and progressive glasses for just €249, along with a free second pair for themselves or a loved one.

The new Portimão store is another step in Opticenter's mission to provide quality optical solutions at accessible prices, getting even closer to the Portuguese population in need of vision correction.

About Opticenter

Opticenter is one of the leading optical networks in Portugal, recognized for its accessible and transparent offerings, quality service, and customer proximity. With a strong expansion plan, the brand continues to grow and solidify its position in the national market.